Info: Tip of the Week

Information and insight are the two keys that open doors to winning more business in today's knowledge-based economy.

The "info:" operator is a little known and powerful tool in Google that serves you unbelievable insights into any market, and should be in the back pocket of every knowledge worker at every company.


Here's How To Do It:

1. Type info:www.companyname.com into the Google Search Bar.
2. This opens up several options. Click on the "links to" option.

From this view, you are able to see which companies the organization you are researching link to.

This can give you a great view of the organization’s relationships, giving your knowledge workers the inside information to better understand a prospective client, or the competition, and to win more business.

The info: lesson is fully taught as part of the Boost eLearning Google Search training course. Click here to view the full lesson.


Here's How it Works:

Larry Page, the co-founder of Google, developed a way of measuring the quality of a website known as PageRank. Basically, PageRank determines the quality of a website based on who it is linked to (sort of similar to measuring popularity). The ability to identify and track links is basic to Google's system of determining the quality of a website.

Jeff, this can help knowledge workers at any organization more fully understand an opportunity, develop closer relationships, and increase profitability.


Next week learn how to save time by conducting several searches at once.

Learn. Think. Find.

Be well,

Jeff Alhadeff
Boost eLearning
Research Desk