Friday, September 25, 2009

Region Search Tip of the Week

Dear Knowledge Worker,

Boost eLearning is pleased to introduce our “Tip of the Week” series. Based on the interest you demonstrated in Boost eLearning we are including you this limited mailing.

The tip of the week gives a fast tip that will immediately boost your productivity.

A short, "How does it work?" section is also added, explaining the behind the scenes of how the technique works. This is original content that is hard to find anywhere else.

In addition, a link to the full Boost eLearning Region Search lesson is include below.


Getting to Know What the Locals Know

Knowing the local news and information of a potential client can really separate your sales, marketing, or research and development teams from the competition. By limiting your results to a specific country, you can find information that is inaccessible to someone who is not using enhanced search techniques.

Google Region Search allows you to limit your results to a specific country of origin. Follow these steps to learn what the locals are talking about and discover high value information.

Region Search
1. Go the Advanced Search Page (the link is to the right of the Google Search bar).
2. Type in the terms you want to search, maybe the name of your company’s (or a competitors’) product.
3. Expand the Advanced Search Page (click on the blue link with the text Date, usage rights, numeric range, and more.)
4. Next to region, select the country you want to limit your search to.

How it works
Google uses two factors to determine the location of a website, its URL extension and its internet protocol (IP) address. The URL extension is the part of the web address that comes after the company name. For example, “.com” is the extension for the United States; “.ca.com” is the extension for Canada. The IP address is indicated based on where the computer that is hosting the website is located.

Using Region Search (fully taught in the Boost eLearning Google Search Training Course, click on the link below) can help your company get a better idea of what is happening around the globe to tailor products or marketing campaigns for a specific region.

click here to view region search lesson now


Next week’s tip: leveraging info links to see who a competitor or potential client is doing business with.

Learn. Think. Find.

Have a great week,

Jeff Alhadeff
Boost eLearning
Research Desk

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