Listen in on your customers

Listen in on your customers

Knowing what your customers are saying about your products is valuable to your research and development, marketing, and especially your sales team.
Google has two great ways to listen in on your customers, and only requires three clicks of your mouse to use it.

1. Show Options-> Forums
a. Type in a product you want to research into the Google Search Bar, click search.
b. Then, on top of your search results in the blue bar, towards the left, are the words show options. Click on those words.
c. The options menu opens up. Click on the word “Forums.” This allows you read what your customers are saying about your products.

2. Show Options->Reviews
Same as above, just this time click on the word “Reviews.” This is a great way to see reviews about your products, all in one place.
How does it work?
These features use the Keyword Location filter (full course taught in the Boost eLearning Google Search Training courses) to get great results. Google looks for the word “forum” or “review” in the URL of the web address to limit your results to only those specific types of sites. The same search could basically be accomplished by typing: allinurl:product_name forum/review. With this in mind, you can see how people are using your product by typing: allinurl:product_name uses, or for that matter any other term that would provide high value information.

Of course, you could use this to look up information on a competitor as well.