Uncover “Hidden” Information

Google currently indexes over 1 Trillion unique URLs. With so much information, the question is not if your information is available, it is how to sift through this information to find what you are looking for. Many of these pages which may have the information you are seeking remain buried under results that Google deems to be more relevant.
The Keyword Location technique allows you to request that your keywords appear in the title, body, or URL of a web page. This allows you narrow your search by filtering away irrelevant results, allowing your desired information to come to the top.

Keyword Location
1. Think about where you want your keywords to appear, the title, body, or URL of the webpage
2. Type [allintitle:] [allinurl:] [allintext:] followed by the keywords and all of the key words will appear in the selected location
3. Type [intitle:] [inurl:] [intext:] followed by the keywords and the first term will appear in that specific location.
4. For example [allintext:google search training]

How it Works
Google looks to see if your terms appear in these three areas. The keyword Location technique limits your results to one of those specific areas. For example, you can find reviews on any product by typing [product inrul:reviews]. This will return results only from web pages that are reviews of that specific product. For example [salesforce.com inurl:reviews]. You can also apply this same strategy to discovering leads, such as [vp sales inurl:"contact info”]

Next week we will cover Number Range—a fantastic skill for applying a numerical range to anything.