Use Google to Compare How Different Companies Cover the Same Topic

One of the main challenges a person faces when searching on the internet is ensuring that the results come from a source that contains relevant information. Very often, sites that aggregate a wide variety of information appear higher in the results since they have a higher Page Ranking. For example, Wikipedia has a tremendous number of pages and therefore appears towards the top of most searches on a generic topic. While the Wikipedia article may be very well written, it may not contain the type of information you are looking for.

Before conducting a search, ask yourself what types of results you would like to find. Do you want them to be a technical in nature? Should the results be from a government agency? If so, use Site Search to limit your results.

Site Search
1. Enter your keywords followed by site: and the domain that want to limit your results to.
2. For example, enter [term 1 site:mit.edu] to limit your results to MIT's website

You can also limit your results to Government Websites by entering [term 1 site:.gov]. In addition, you use the same search terms, and search two different sites at the same time to compare how the different companies report on the same topic. Type the OR filter in-between the two sites that you want to research. Here is an example taken from the news, ["toyota recall" site:www.foxnews.com OR site:www.cnn.com]. Of course, you can use any terms and any websites that would help give you a competitive advantage in your industry.