Wednesday, July 14, 2010

Discovering Leads (Part 1 of 3)


Discovering leads is a challenging task, and using Google can be a powerful tool when used effectively.  Here is a sample search I did for someone who asked how to find names of Associations or Societies.  
 
By combining several searches, as you can see below.
Discovering Societies OR Association in a specific state.jpg


This search generated many leads that this director of sales was then able to pass on to her sales team.
 
In this search, I combined: Phrase, OR, Wildcard, and Region search to discover information that can easily be acted on to turn into real leads.
Try using this same type of combination in your field to see how you can use Google to easily find business critical information.             

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