Discovering Leads (Part 2 of 3)

Discovering leads is a challenging task, and using Google can be a powerful tool when used effectively. 

 

Here is a sample search I did for someone who asked how to find the email address of the director of marketing or communications at DFine Inc.

 

I combined several searches, as you can see below.

 

In this search, I used Phrase Search to keep the email information together. Wildcard Search had Google fill in the blank of the person's name.  OR Search was helpful since the person who asked me to do this search did not know what the correct naming convention would be, and OR Search allowed me to search for both terms at the same time.

Try using this same type of combination in your field to see how you can use Google to easily find business critical information.